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Robin Good's curator insight,
June 27, 2013 5:31 AM
Google has updated its algorithms again yesterday, and by looking at the amount of changes in the SERPs this does not look like something minor. According to the research and analysis done by Dr Pete on the MOZ blog, the web sites that have been most affected are those that utilize in their domain name some of the keywords for which they are being searched for. These are called PDM (partial domain matches) and data shows that these have all been strongly affected. So, if you own a web site that utilizes some of your niche keywords in its name and have seen a sudden drop in traffic or earnings since yesterday, check out the thorough analysis that Dr. Pete has done and see for yourself what is really happening. From the article intro: "If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates, this one was still off the charts: " Informative. Useful data. 8/10 Full article: http://moz.com/blog/early-look-at-googles-june-25-algo-update |
Robin Good's curator insight,
July 11, 2013 5:09 AM
If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know. In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles. What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:
The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it. Useful. Good summary. 7/10 Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide
Robin Good's curator insight,
April 4, 2013 8:02 AM
Here is a detailed report by founder Lewis Sellers, of how his web agency in the UK, Pinpoint Designs, got hit by a Google penalty without having consciously done anything tricky, and how it gradually found a way to get this penalization revoked. Key takeaways:
But there is a lot more useful stuff in the article, including all the steps taken, tools used and what to do if Google says no to your Reconsideration Request. Full article: http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience |
The Google Penalty Checker is a free web-based tool which allows you to instantly verify whether your web site has been penalized by one of the Google Panda or Google Penguin algorithm updates in the last two years.
The key characterizing feature of this service is that it provides a statistically significant result that highlights exactly which update impacted your website and if it was a positive or negative impact.
Invaluable.
Free to use.
If you want to monitor more than two websites, there's a PRO version. Pricing it's here: http://fruition.net/gpc-pricing/
Try it out now: http://fruition.net/sem/user/login
Use guide: http://fruition.net/google-penalty-checker-tool/usage-guide-google-penalty-checker-tool-basic-plan/
FAQ (very useful): http://fruition.net/seo/google-penalty-faq/
This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why.
The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version.
Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-(
Register for a free account here: http://fruition.net/sem/user/register