With apparently perfect timing – one day after Apple launched its very own watch to an expectant world – this year’s Wearable Technology Show kicked off at
Via Martin (Marty) Smith
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Alexander Hamilton's curator insight,
March 1, 2016 4:13 PM
Interesting article about B2B storytelling and how it should be a little different than B2C storytelling. Nevertheless, it points out that storytelling, no matter what the B2B category, can be more effective than rational, fact-based selling. Recently a study was released by the CEB (formerly the Corporate Executive Board) that showed that B2B customers are more than twice as likely to consider a brand that shows personal value over business value, because buyers perceive little difference in the business value that the different suppliers can offer. Only 14 per cent of buyers perceive enough differentiation in this area to be willing to pay extra for it. All the more reason why it makes sense for B2B companies to follow the lead the B2C companies have taken to take advantage of the power of story. This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S.
Martin (Marty) Smith's curator insight,
March 13, 2015 3:28 PM
Going to be cool when Internet of Things meets wearable technology meets Terminator (lol).
Renea Hanks's curator insight,
March 13, 2015 8:37 PM
Watch out for wearables. They are the hottest thing trending. Good time to look at tech startups on IndieGoGo and Kickstarter.
Richard Platt's curator insight,
March 13, 2015 11:16 PM
Companies like Samsung Semiconductors, Intel, Silicon Labs and LM Technologies focused on combining multiple functions onto single chips, emphasising how closely silicon design now needs to be integrated much more tightly than ever before into overall systems. |
Going to be cool when Internet of Things meets wearable technology meets Terminator (lol).
Watch out for wearables. They are the hottest thing trending. Good time to look at tech startups on IndieGoGo and Kickstarter.
Companies like Samsung Semiconductors, Intel, Silicon Labs and LM Technologies focused on combining multiple functions onto single chips, emphasising how closely silicon design now needs to be integrated much more tightly than ever before into overall systems.
QuickLogic showed its ArcticLink processor and sensor hub, specifically designed for low power operations, while Irish company Shimmer demonstrated its range of wireless sensor platforms that include ECG (Electrocardiography), EMG (Electromyography) and GSR (Galvanic Skin Response)