This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.
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Brian Yanish - MarketingHits.com's curator insight,
March 4, 2014 12:14 AM
Great post @Martin (Marty) Smith a must read for all marketers! |
BlairEvanBall's curator insight,
March 12, 2014 4:30 PM
Small company or large brand, we've morphed into our own media company. The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.
FOCUS on those things that give you the highest return for your time.
The hugh upside for them, they like control and this gives them control to amplify their brand.
For those that don't like the fast pace of change, they'll like irrelevance even more. |
Jeff Bullas just posted a piece that supports our thinking on this Curatti post from 2014. Jeff's post about Red Bull: http://www.jeffbullas.com/2013/11/08/is-this-the-top-content-marketing-company-in-the-world/
Confirms @ janlgordon's Curatti run of a very similar post in 2014! http://curatti.com/red-bulls-branding-lesson-media-companies-now/