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Scooped by Martin (Marty) Smith
Scoop.it!

7 Tools for Lean Content Marketing via @Scoopit team

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...
Martin (Marty) Smith's insight:

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

Craig Stark's curator insight, May 16, 2014 10:45 AM

Good summary- useful tools.

Scooped by Martin (Marty) Smith
Scoop.it!

OPA: How To Use Other People's Audiences to Build Your Own via @stonetemple

OPA: How To Use Other People's Audiences to Build Your Own via @stonetemple | Must Market | Scoop.it
There is no wizard to conjure an audience for you; you must build it for yourself. Do it by publishing content in front of Other People's Audiences ("OPA").
Martin (Marty) Smith's insight:

Wow my friend Mark Traphagen's boss (@MarkTraphagen) is GOOD! Here Eric Enge, founder of Stone Temple Consulting (@StoneTemple),  clearly explains a favorite tactic - using other SCALED people, websites, brands to help you scale.


Eric discusses the use of OPA (Other People's Audiences), but I also like OPC (Other People's Content) via content curation, OPN (Other People's Networks) and my personal favorite and what Phil Buckley (@1918) and I are doing right now at Triangle Startup Factory (@TRI_VC) Oter People's MONEY (OPM).

Eric's post is #toogood a #mustread and I will be riffing on it for our blog at http://www.curagami.com soon.

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