Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
"Gamification is as important as social media, Serious Games For Business author Phaedra Boinodiris said at Triangle Startup factory today. Indeed!
Martin (Marty) Smith's insight:
Had a great talk with Phaedra Boinodiris today at Triangle Startup Factory. My favorite line was how gamification is every bit as important as social media. Agree!
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