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Scoop.it!
Content Shock Meets Community Shock 
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You are playing a game. Once more than one person is involved games have begun. Online communities must disrupt and gamify to win.
Martin (Marty) Smith's insight:
Building online community is HARD. This post shares the 4th "Pillar" of online community - Gamificaiton. The New SEO: 3 Pillars of Online Community share the other 3:
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If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:
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Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including: * Resize your Facebook posts No bigger than 620 x 320 * Choose Facebook Ads wisely * Make it visual * Turn up the content * Get smart about couponing * Take advantage of Twitter * Upload to Instagram * Utilize Email Marketing My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year. Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.
Joachim Scholz, PhD's curator insight,
December 2, 2013 9:24 AM
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends. |
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Why I'm Not A SEO in 3 Parts
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Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol).
This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.
Brian Yanish - MarketingHits.com's curator insight,
March 4, 2014 12:14 AM
Great post @Martin (Marty) Smith a must read for all marketers!
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It’s every marketer’s dream: producing a company video that goes viral or gets nominated for an Emmy Award. But if we have to be realistic, it should, at
Martin (Marty) Smith's insight:
Don't let anyone tell you otherwise. Video, especially great video marketing, is hard. I've created a handful of videos and have come away from the experience changed (lol). Best to avoid these BIG mistakes: * Too long - Vine is 6 seconds and that is the direction we are headed. * Bad Music or Music That Sits Up too Much (too loud or distracting). * Animation is too fast (they always are). * No clear goal for the video in the first place (AGREE). * Bad VO (voice over).
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