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Community Shock Is Coming - Curagami

Community Shock Is Coming - Curagami | Must Market | Scoop.it
From www.curagami.com - June 19, 2015 4:27 PM

Content Shock Meets Community Shock
Building on Mark Schaefer's brilliant Content Shock ideas the next web marketing tsunami will be Community Shock. Community Shock is when adding one more member DEPRESSES instead of LIFTS a site's ROI (because cost of acquiring new members became unsustainably high due to intense competition). 

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Why Storytelling = Future of Web Copy & Why We Write In Present Tense

Why Storytelling = Future of Web Copy & Why We Write In Present Tense | Must Market | Scoop.it
From plus.google.com - February 13, 2015 6:17 PM

The Problem of Web Copy
Today a friend shared copy that fought itself. He was trying to tell two stories at once. You can't tell two stories at once without reader confusion. I suggested combining the two very cool elements he wanted to mash together into a single story.

"Think of each element as a character in the story, in a story where difference between them will become zero at resolution," I suggested. The conversation reminded me of why storytelling is the future of web copy and why storytelling online is different than writing novels.

Online NOW is the only time that matters, so even historical reference needs to be shared in present tense. Wandering down a historical path is a sure prescription for readers wandering off. Find more online storytelling tips in the G+ post.

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Don't Make 10 Content Marketing Mistakes That Amateurs Make

Don't Make 10 Content Marketing Mistakes That Amateurs Make | Must Market | Scoop.it
From blog.newscred.com - May 11, 2015 8:02 AM
consuming.

Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.

Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.

One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.

When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.

But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.

So what are some content marketing mistakes that many amateurs new to the game are making.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.

1. Not automating

2. Not optimizing for search engines

3. Not hustling your content

4. Not working on your headline

5. Not experimenting

6. Poor quality content

7. Email List Is Money

8. Not thinking like a publisher

9. Not learning from the innovators

We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.

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New SEO: Why Online Community Is A Game - CrowdFunde

New SEO: Why Online Community Is A Game - CrowdFunde | Must Market | Scoop.it
From www.crowdfunde.com - April 25, 2014 2:01 PM
You are playing a game. Once more than one person is involved games have begun. Online communities must disrupt and gamify to win.
Martin (Marty) Smith's insight:

Building online community is HARD. This post shares the 4th "Pillar" of online community - Gamificaiton. The New SEO: 3 Pillars of Online Community share the other 3:
http://www.crowdfunde.com/seo/3-pillars-community/ 

and this post is linked to gamificaiton as the 4th Pillar here
http://www.crowdfunde.com/seo/3-pillars-community/  

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