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Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn...

Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn... | Must Market | Scoop.it
From plus.google.com - December 2, 2014 10:16 PM

Great Cause Marketing
+Unilever's Project Sunlight (https://www.projectsunlight.us ) is some of the best #causemarketing I've ever seen and I spent a year creating CureCancerStarter.org. Lots to learn from here including:

* Arresting Visual Marketing.
* Collage of stories under a united theme clearly defined yet artistically balanced.
* Multimedia approach (pictures, video, text, & multiple sites).
* Consistency of tone & pitch.
* Curation of THEIR stories, passion and emotion.
* Splash of logic kissing hand of emotion.

Great work, good cause and lots to learn from. #toogood

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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Must Market | Scoop.it
From www.crowdfunde.com - April 5, 2014 1:13 AM

Social signals go way beyond Facebook likes. Listen as Mark traphagen explains the meta behind social signals and why you need to be aware of them. Exclusive @CrowdFunde Interview.

This post set a new Daily Views record on CrowdFunde Blog! 

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$15M For ALS, A Wet Bill Gates and Charities Seek Their Own Ice Bucket [video]

$15M For ALS, A Wet Bill Gates and Charities Seek Their Own Ice Bucket [video] | Must Market | Scoop.it
From online.wsj.com - September 4, 2014 8:28 AM
The success of the ALS challenge has other nonprofits hoping to capture the viral wave.
Martin (Marty) Smith's insight:

Amazing Viral "Challenge"
WOW, any disbelief about how social / mobile turns marketing into movements should be answered by the now ubiquitous Ice Bucket Challenge. Here is what we love about the challenge:

* Videos are amazing.
* Celebrities laying down a TIME based, money and activity challenge (dumping ice water on your head).
* Plays great on SOCIAL.

That last bullet is where the real win is. Just as ToughMudder's CEO said they are as much a SOCIAL phenomenon as race this "challenge" spreads because its EASY, FUN and by accepting a "challenge" we join the tribe of previous challengers.

Now the question is how do we dump the equivalent of cold water on curing cancer?

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malek's curator insight, September 4, 2014 8:55 AM

Dr. Jonas Salk, who in 1955, after he created the first polio vaccine, was asked, So what’s next? Cancer? — as if a doctor finished with one disease could simply shift his attention to another. 

You probably can say the same about funding cancer after #ALS campaign, except for the fact that it's the complexity of cancer which makes it difficult to cure. Hope is our best ally for now.
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