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Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Must Market | Scoop.it
From www.scenttrail.com - August 25, 2014 3:05 AM

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?


Martin (Marty) Smith's insight:

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malek's curator insight, August 25, 2014 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
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Winning or Losing So Far This Year? A B2B Marketing Evaluation

Winning or Losing So Far This Year? A B2B Marketing Evaluation | Must Market | Scoop.it
From www.callboxinc.com - July 31, 2014 11:57 AM
It’s always not too late to reevaluate the efforts made by your marketing team, especially when it comes to establishing and maintaining the business reputation.
Martin (Marty) Smith's insight:

Holidays happen NOW for most B2C businesses. This post is about doing a B2B checkin, but great tactics to steal and use B2C too.

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