Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.
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MarketingHits
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
Scoop.it!
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
- Social media can help search engines find and index your content faster
- Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankings
- Your content will increase in search results for people connected to you
- Increases domain authority and the number of inbound links to your website
Via Lauren Moss
Jayne Courts's comment,
May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight,
May 22, 2013 12:18 PM
SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.
Stephanie Smetana's curator insight,
July 9, 2013 7:17 PM
This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.
There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.
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Great article by my friend Marty! In this article Marty freely shares his insights on how businesses need to change their marketing approach and why Stories Matter in order to today's social market.
Thanks for sharing Karen.
Karen's comment:
Marty Smith is a fabulous Marketer (online and offline) and I regularly follow his Scoop.it pages http://www.scoop.it/u/martin-marty-smith
He just wrote this blog post about why stories matter so much now in business -- which I think is fabulous.
I particularly appreciate his points like:
Marty also has some terrific insights on how Google is taking stories into account in its rankings of businesses.
Truly story is becoming a core competence in business life. And many thanks for the shout-out in the article Marty!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it