Make your digital presence as exciting and dynamic as your food! Today is the best time to implement a digital marketing strategy for restaurants.
There is a perception that the restaurant business is one of the hardest to break into, let alone succeed in. Nearly half of all small businesses fail within the first five years, making starting one a daunting task. What can you do to increase your odds of success when about 50% of restaurants fail within their first five years of operation?
The success of restaurants in this competitive industry depends on many factors, from providing exceptional customer service to optimising restaurant menus and developing an effective digital marketing strategy for restaurants.
Although traditional advertising methods such as flyers, direct mail, and radio ads are still viable, the world has shifted online. A lack of an online presence could be as detrimental as shutting down.
More and more customers are searching for restaurants and ordering food online in recent years. With so many benefits, it’s easy to see why people enjoy ordering food online. After all, what could be better than a delicious meal delivered right to your door?
Today, digital marketing plays a vital role in the restaurant industry. If your business has an online presence, your customers will be able to find you for both dining at your restaurant, as well as ordering online.
Restaurants can experience new customer acquisition and relationship strengthening benefits when they implement a digital marketing strategy for restaurants that is both effective and efficient.
Read the full article at: fandbrecipes.com
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Here is a 5-minute video recorded at the DigCurV Final Conference which took place on the 6th and 7th of May 2013 in Florence, Italy, in which several academic and research professionals in the fields of curation and preservation of digital objects (such as databases, photos, videos, websites, etc) share their views on what exactly is digital curation, and why it matters.
DigCurV is a project funded by the European Commission under the Lifelong Learning Programme to develop a curriculum framework for training in Digital Curation.
To learn more, visit http://digcur-education.org
Original video: http://youtu.be/6cuOdgvYRGM
Learn more:
- http://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation
Digital curation - the preservation and repurposing of content. Using digital hubs to collect, collate and make a contribution to conversations in your area of academic interest.