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from A Cultural History of Advertising
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Many of the items we use every day, like zippers and escalators, were once brand names. Even heroin, which no one should use any day, was a brand name. Here are some trademarked names that are often used as generic terms.
Jet Ski, Bubble Wrap, Onesies, Jacuzzi, Crockpot, Fluffernutter, Frisbie, Hula Hoop, Slip 'n Slide, Chapstick, Kleenex, Ping-Pong, PowerPoint, Q-tips, Rollerblade, Scotch Tape, Jell-O, Tupperware, Velcro, Weed Eater, Wite-out, Band-Aids, Zamboni, Taser
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Travelling is such a wonderful opportunity, and being able to travel on a budget makes it more accessible to people. Here is some of the best top 10 travelling countries with the best budget friendly destinations in the world especially if you are coming from America or Canada forfull post visit https://shashadoingthings.com/
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Make your digital presence as exciting and dynamic as your food! Today is the best time to implement a digital marketing strategy for restaurants.
There is a perception that the restaurant business is one of the hardest to break into, let alone succeed in. Nearly half of all small businesses fail within the first five years, making starting one a daunting task. What can you do to increase your odds of success when about 50% of restaurants fail within their first five years of operation?
The success of restaurants in this competitive industry depends on many factors, from providing exceptional customer service to optimising restaurant menus and developing an effective digital marketing strategy for restaurants.
Although traditional advertising methods such as flyers, direct mail, and radio ads are still viable, the world has shifted online. A lack of an online presence could be as detrimental as shutting down.
More and more customers are searching for restaurants and ordering food online in recent years. With so many benefits, it’s easy to see why people enjoy ordering food online. After all, what could be better than a delicious meal delivered right to your door?
Today, digital marketing plays a vital role in the restaurant industry. If your business has an online presence, your customers will be able to find you for both dining at your restaurant, as well as ordering online.
Restaurants can experience new customer acquisition and relationship strengthening benefits when they implement a digital marketing strategy for restaurants that is both effective and efficient.
Read the full article at: fandbrecipes.com
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If you want to learn how to start a blog, then you’ve come to the right place. The internet is teeming with information on how to start a blog but how do you know what to do first? What are your options when it comes to actually setting up and maintaining a blog? And most importantly, what is a blog? Let’s take a look.
Read the full article at: www.globalbankingandfinance.com
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If you want to learn how to start a blog, then you’ve come to the right place. The internet is teeming with information on how to start a blog but how do you know what to do first? What are your options when it comes to actually setting up and maintaining a blog? And most importantly, what is a blog? Let’s take a look.
Read the full article at: www.globalbankingandfinance.com
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While there are many ways you can drive people to your website or social channels, what happens when those users interact with your content makes all the difference in generating leads and revenue for your business.
Conversion rate optimization (CRO) strategies can help you get more conversions and grow your business.
In this guide, you’ll learn what CRO is, why it matters for your business, and best practices for achieving the best conversion rate possible.
Read the full article at: www.searchenginejournal.com
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Instagram is the best social platform that gives many options to people to witness immense growth in the digital space. It is due to its beautiful interface which improves the aesthetic appeal of a brand.
With the evolution of digital space, Instagram marketing has taken a big value and it can help even new businesses to thrive in a competitive environment with the help of platforms like Social Growers. Instagram is the most used social network across the world.
Its parent company Facebook recently announced that Instagram has 1 billion monthly active users and 500 million daily active users. It reflects a high scope of growth for business brands on Instagram.
Read the full article at: www.influencive.com
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![4 Ways Brands Can Gain Awareness on Clubhouse [+Examples] | MarketingHits | Scoop.it](https://img.scoop.it/iVKz7NcT0DX1ioauBbz7DDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse.
The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months. Although the app is invite-only, more and more people are gaining access and tuning into discussions related to their industry, hobbies, and other interests each day.
Users also love Clubhouse for its entertainment factor. When surfing through Clubhouse, you might find celebrities, like Joe Rogan, chatting with fellow influencers; audio-only musical productions, comedy nights; or even standup comedy events.
Read the full article at: blog.hubspot.com
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Instagram has apologized for a “mistake” that led its algorithm to promote harmful diet content to people with eating disorders.
The social network had been automatically recommending terms including “appetite suppressant,” which campaigners feared could lead vulnerable people to relapse.
Read the full article at: thenextweb.com
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Increasing competition and an online audience with a decreasing attention span, make it a challenge to find the best and most cost-effective way to market your business. Throw in the fact that many industries are dominated by large companies with huge marketing budgets and the task can seem overwhelming. But thanks to the internet, every business has an equal opportunity to share their story with people they are trying to connect with.
Read the full article at: www.business2community.com
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By now, you've probably seen the rude Save Ralph short by now, if it's not a good time to keep an eye on it. In a kind of mockumentary, it tells in almost four minutes the story of a rabbit named Ralph, who works in a laboratory that tests cosmetics on animals. This one has caused a stir in the public and generated millions of views. But why has ' Save Ralph ' gone viral compared to others?
It has been more than 100 years since animal testing became popular and although the subject is not new and many organizations fight every year for this practice to be banned globally, no campaign has had a global reception like the one now led by Humane Society International , (HSI).
Read the full article at: www.entrepreneur.com
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Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection along with the need for a defined target audience. These are the foundations for building a strong brand identity within your market.
The question to ask yourself now is this: Do you want to own and operate an average restaurant or do you want to own and operate a memorable destination – despite the current COVID-19 pandemic?
Creating differentiation
To stand out in the crowd and not be branded as just an average restaurant or bar, you must also have differentiation. Each consumer in the market values factors that differentiate one brand from the next in their own way, so you need a defined target audience. Differentiation gives your bar or restaurant brand greater importance to a defined target audience because they can resonate with it and integrate it directly into their own lives.
Read the full article at: www.restobiz.ca
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How many times have you purchased an item after seeing an Instagram post promoting it? How many times were you impressed by a new restaurant in town after watching an Instagram story featuring its delicious meals being consumed by a famous person you are following? These are all different ways through which brands have been utilizing the visual platform for marketing purposes.
Read the full article at: www.albawaba.com
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There are times when you go in a hurry and don't even remember where the bathroom is or where the store you are looking for is located. This is changing for many users of Google Maps, as Google has announced more than 100 new functions for the application, among them the one that has attracted the most attention is Live View. This tool will give you directions in augmented reality for closed spaces such as shopping centers, airports and train stations.
Read the full article at: www.entrepreneur.com
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The internet is a truly global phenomenon, but a handful of languages dominate the digital world. Over 60% of the top 10 million webpages feature content written in English.
Read the full article at: www.visualcapitalist.com
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Beginning this month, Advertisers may see ad suggestions to be auto-applied on the recommendations tab. Microsoft Advertising’s auto-apply ad suggestions will be similar to Google’s auto-applied ad suggestions, known initially as “Ads Added by AdWords”, which launched in 2017.
Microsoft notes that ad copywriting can be complex and time-consuming. The goal is for auto-apply ad suggestions to boost performance and to save time for advertisers.
Read the full article at: www.searchenginejournal.com
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Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement.
Instagram has long offered the ability to save regular posts as drafts, while stories have always had to be created at the time of publishing.
If a user starts crafting an Instagram story, and wants to put more thought into it before publishing, there’s no way to save one’s work to finish at a later time.
There are several use cases where the ability to save story drafts will be a welcome addition to Instagram.
Read the full article at: www.searchenginejournal.com
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Half a billion new social media users. 1.3 billion years spent using the internet. Trillions of dollars spent on ecommerce.
If you’re looking for the latest digital insights and social media stats, you’ll find them all in our new Digital 2021 reports series.
Published in partnership between We Are Social and Hootsuite, this year’s reports reveal that connected tech became an even more essential part of people’s lives over the past year, with social media, ecommerce, streaming content, and video games all seeing significant growth in the past 12 months.
Read the full article at: wearesocial.com
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Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.
Citing search data to back up some of its predictions, Google says these pivots will become permanent:
Using real-time tracking insights to rapidly respond to consumers.
Holding virtual events.
Working from home.
Offering more convenient ways for consumers to buy online.
Read the full article at: www.searchenginejournal.com
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By now, we all know that key to cultivating a creative business — one driven by innovation — is to ask lots of questions. Warren Berger wrote a best-selling book about this back in 2014, called A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, which laid out the path to innovation in three parts: Why? What Ii? And how?
A good example of the Why-What If-How paradigm is the origin story of the Polaroid camera. It started, as Berger explains, with a Why question from the daughter of Polaroid co-founder Edwin Land: Why did it take so long to see the photographs Land had just taken, using a traditional camera? That “why” led to a “what if”: Could he build a darkroom within the camera? And then, “how”: What combination of chemicals and paper would make that magic happen? In 1948 — five years after that first question was asked — the instant camera was born.
Market researchers help companies stay innovative by asking important questions of consumers all the time. But we also know, from experience, that it’s not just what questions are asked, but how they’re asked; in the media maelstrom facing consumers today, many people speed through traditional surveys, doing anything to get to the end.
Read the full article at: www.entrepreneur.com
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Social media is THE place to be if you want to build an organic brand presence. By posting great content consistently, you can speak to your audience in a way that promotions cannot. But, pretty soon, you want to start to convert these followers into customers. So, how can you generate leads through social media?
Read the full article at: www.business2community.com
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If you aren’t taking advantage of user-generated content marketing to fuel your brand, you may be neglecting a huge source of marketing potential. This technique can yield surprising results with limited resource-investment, and it can be an ideal fit for companies at any stage of growth.
Your social media followers, customers, and potential customers can create compelling content on behalf of your brand — authentic, engaging material that you can utilize to build brand trust, increase revenue, and enrich engagement.
This post will bring you up to speed on what user-generated content is, how it works, why you should be creating opportunities for consumers to engage in this way, and how brands are utilizing it successfully.
Read the full article at: www.business2community.com
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The importance of social proof on a business website really can't be overstated. Ninety-two percent of customers are more likely to trust non-paid recommendations when it comes to making a decision about purchasing a product or service. Additionally, 88 percent of consumers trust user reviews as much as personal recommendations. Simply put, if you want to sell more online, you need to show the proof that people are buying and enjoying your products.
Read the full article at: www.entrepreneur.com
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A look at the top 5 predictions for retail and ecommerce companies in the coming year
McKinsey refers to the Covid-induced shift to digital as a “decade in days.” Overnight, we started ordering groceries instead of going to the store; having telemedicine appointments instead of going to the doctor; and working out in our living rooms instead of going to the gym. While the digital shift has been happening for years, this acceleration is like nothing we’ve ever seen before. Even with a vaccine rolling out, the shift we saw in consumer preferences and behavior will be longstanding. To effectively compete, capture loyalty and grow revenue, retailers will have to adapt to a few key trends in 2021.
Read the full article at: www.business2community.com
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Creating PDF marketing materials that reliably turns readers into sales is more important now than ever.
One way to supercharge your marketing material is by adding strategically chosen images.
Adding the right images to your PDF marketing assets is proven to grow more sales.
Scientists have discovered that humans remember images better than words. They believe it’s an evolutionary survival feature to be able to vividly recall what was seen.
Research has also shown that images are a powerful tool for communicating your marketing message and increasing sales.
It may sound startling, but images are processed in the brain remarkably fast and the memory of those images are retained at a far higher rate and for a longer period of time than words.
Read the full article at: www.searchenginejournal.com
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As 2021 is about to begin, many will choose to make healthy living part of their lifestyle. Help your team and lead by example. Merriam-Webster dictionary defines an entrepreneur as "a person who starts a business and is willing to risk loss to make money." This is why entrepreneurs should lead by example and show their teams they are invested in them by considering their health. As an entrepreneur, show them how to take a risk to add wealth to their lives by being healthier, which is even greater than having money. Mahatma Gandhi was quoted as saying, “It is health which is real wealth, and not pieces of gold and silver.” If you have health, no one can stop you from achieving all the gold or silver or whatever you are after. "An unhealthy body weakens the mind." Lead your team by living an example of being healthy and allowing your team to handle what adjustments are needed for them to live a healthier life.
Read the full article at: www.entrepreneur.com
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Good to know! It's very difficult to remain "above the law" in marketing, when so many brand names become household words!