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Late last month, TechnologyAdvice released an interesting study looking at whether most people want to use health wearables such as fitness trackers and other tools for health purposes.
Here are the top-line results of this study:
- 75 percent of U.S. adults do not track their weight, diet, or exercise using a health tracking apps or devices
- 43.7 percent had no specific reason for not tracking their fitness
- 27.2 percent won’t use these devices due to lack of interest
- 25.1 percent of adults are currently using either a fitness tracker or a smartphone app to monitor their health, weight, or exercise.
This sounds like pretty bad news for those who believe the era of health wearables is here. But, this study also raises another question: Are health wearables evangelists fools?
Fard Johnmar, Founder of Enspektos explains why relevancy is the key to boosting the adoption of health wearables.
Read more at http://hitconsultant.net/2014/10/08/are-health-wearables-evangelists-fools/
Via nrip, Lionel Reichardt / le Pharmageek
