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Google botched its wearable, Google Glass, and now the director of GoogleX labs is openly talking about it.
Via TechinBiz
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Rescooped by Richard Platt from Technology in Business Today |
Scoop.it!
Via TechinBiz
Richard Platt's insight:
Astro Teller, Google’s director of its research arm, GoogleX, said the company made mistakes with Glass. They needed to work out its wearable’s battery and privacy issues, and address miscommunications about the state of the project.. Even when it was being sold to early testers for $1,500, was never close to being ready for official sale. It’s a prototype and still solidly in the experimental phase. Even though its executives and its PR people were repeatedly putting timeframes on an official Glass release.Teller said Google did one good thing it launched the project but it also did one thing wrong. - “The bad decision was that we allowed and sometimes even encouraged too much attention for the program,” he said. “Instead of people seeing the Explorer devices as learning devices, Glass began to be talked about as if it were a fully baked consumer product. The device was being judged and evaluated in a very different context than we intended.” - That tactic frustrated a lot of early adopters
nice
"Google had the sizzle, they just didn't have the steak".
Technology will surely experience some form of metamorphosis, Google is pushing another form of wearable technology, possibly we could see this as the mainstream form of communication. It hasn't picked up the momentum it needs yet, but as its usability increases and new needs arise, that may change.
"The device still has a good shot. If you’re not failing, you’re not trying hard enough.”
Privacy and battery life; these are two of the key challenges for wearable recording devices.