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Scoop.it!
Boltt Sports Technologies aims to offer a continuous value proposition through its wearables which combine an artificial intelligence-enabled ecosystem with hardware. 
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Scoop.it!
The famous line from Socrates that the unexamined life is not worth living has taken on a new meaning in the modern era. A wave of companies, many of them start-ups funded through sites such as Kickstarter and Indiegogo, is creating wearable electronic tracking devices for nearly every part of the human body, from brainwave-monitoring headbands to smart socks. And analysts expect the industry to explode over the next five years.
Retail revenue from wearable technology is predicted to jump from about $1.4 billion in 2013 to as much as $19 billion in 2018, according to a new study from Juniper Research. Here’s a quick industry snapshot. If you want in, move fast: There’s hardly any room left on the human body that isn’t about to be covered by a device.... Via Jeff Domansky
Jeff Domansky's curator insight,
December 23, 2013 11:20 PM
From brainwave readers to exercise trackers, wearable devices are taking off--and creating a big opportunity for start-ups. |
Boltt is cautiously optimistic about success. Aayushi says that with an increased focus on health and fitness, people are looking to move beyond mere data points and are seeking active mentoring that can help them maintain their fitness routine. “People want fitness products that are affordable and help fitness enthusiasts with comprehensive mentoring. That, however, was not happening through the existing products in the market, which are more or less limited to either one service domain or just data. We’re glad we’ll be able to break that monotony through our products,” she adds. This differentiation, and the fact that most of the traction in the wearable market is happening in the entry-level segment which includes devices below $50 (about Rs 3,000)—this segment accounted for 78.6% of all wearables shipped in India in the first quarter of 2017—could give Boltt the start it is looking for.