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“A Series of Forbes Insights Profiles of Thought Leaders changing the Business Landscape: Ron Gutman, Founder and CEO, Healthtap... “My vision is to give peop (#tech #app #news Ron Gutman's HealthTap Seeks to Be the First Global Mobile...”
PartnerMD column: 'Mobile health' a key part of modern medicine
Richmond Times Dispatch
Medical advancements since I first became a physician are exciting.
“The Decline of the Single Screen Physician -- Oncologists Twice as Likely to ...”
Among devices used for professional purposes, oncologists report they use their smartphone the most often (40%) and their smartphone has the greatest influence (35%) on their practice and clinical decision-making.What are the top apps on a smartphone or tablet? 72% of oncologists report they use YouTube. 57% report they use Facebook. Only 10% of oncologists report they use Twitter today.Despite the preference for mobile overall, oncologists still prefer to access professional video on their desktop – with their tablet a close second.62% of oncologists state they are interested in more content from pharmaceutical and device companies tailored to mobile devices - today.Mobile web or app? It’s a tie. Oncologists are split with regard to their preference for mobile web or an app to access professional content. Only 16% report no preference for mobile web versus app.Only 12% of oncologists report they regularly “prescribe” apps on their smartphone to their patients (that they can use on their own).
The increasing need for good quality content across digital mobile platforms...
“CDW Healthcare's healthcare mobility trends infographic explores the adoption of tablets by doctors, the impact on hospitals and potential savings.”
mobility is the heart of new pharma marketing.
Do Pharma understand that: No
mobile devices are at the heart of e detailing
An IMS Health report on consumer facing mobile health apps offers an outlook on the future of mobile health technology and has a breakdown of mhealth apps.
It reasons that apps for the most disabling chronic conditions such as cancer, stroke and arthritis could:
Provide information for optimal condition management;Track patient health levels over time (and record improvements in well-being or condition);Help patients communicate with caregivers or other patients for motivation and the sharing of best condition management
The challenge is to deliver an engaging, valuable holistic customer experience that is fast, responsive and personalised.
Ninety-six per cent of Canadians think it’s important that the health care system make use of digital health tools and capabilities, and 89 per cent feel it is important that they personally have full advantage of digital health tools and capabilities, according to a new survey by Harris/Decima, released by Canada Health Infoway (Infoway).
Other key findings from the Harris/Decima report include:
* 86 per cent of Canadians agree that digital health will provide health information to a care team in an emergency situation
* 86 per cent of Canadians believe it is important that their doctors use electronic medical records
* 90 per cent of Canadians who access their own health information online describe the experience as positive
Melissa Thompson takes an interesting look at mobile healthcare in her Huff Post article about Frictionless Health. First I love the concept of frictionless healthcare. There is almost nothing about healthcare today that’s frictionless.
The phone will become our healthcare brain. It will know everything about our healthcare.
By Rory Stanton, Consumer Analyst
One of the topics we’re digging into here at Manhattan Research is decision support. Though the internet is a go-to option for most US consumers for health...
In fact, only 55% of online consumers reported that they can find all the health and medical information that they need on the Internet. The flood of health apps, websites, portals, health communities, and health news sites has created a bit of “information overload”, and patients need decision support tools to help determine what all this information means in the
context of improving and managing their own health
And
Consumer traffic to pharmaceutical corporate websites is low because usability is typically low.
It’s time to change the way we approach healthcare and fitness. According to the Centers for Disease Control, four out of five U.S. adults do not meet guidelines for healthy physical activity....
By Stephanie Tilenius, an executive in residence at Kleiner Perkins Caufield & Byers. With a big assist from technology, Americans are driving a major transformation of the nation’s health care system.
WOW
By 2017, according to Research and Markets, half of the 3.4 billion smartphone or tablet users worldwide will use mobile health apps.
The impact on healthcare of mhealth is dramatic.
Where is the Pharma digital strategy.
Behind the curve
A steadily developing field of medical advancement is in the utilization of commonplace sensors as tools for the measurement of various aspects of an indiv
remote montoring is the future of healthcare and this sensor might be part of hospitals patient strategy
Iagnosis' new app allows dermatologists to virtually diagnose patients with common skin conditions.
A mobile apps are likely to find a larger audience among healthcare types, simply because mobile devices are so popular with this audience. (RT @KittermanMG: What mobile apps are you using to market your #healthIT prods/services?
This is the heart
A mobile app is likely to find a larger audience among healthcare types, simply because mobile devices are so popular with this audience. Sure, you’ll still want to employ your regular arsenal of marketing vehicles: brochures, videos and product demos, websites, email, and social media. But a mobile app can incorporate any and all of these elements in one, easily accessible source.
Your app can be informational, communicating your message in text, images, video, and sound. It can be interactive. It can be social. And because you can update it regularly, it can be dynamic. With this much potential, your mobile app could be the magic bullet in your healthcare IT marketing strategy.
mobile apps are the magic bullet for Pharma marketing and e detailing
Physicians used to warn patients about looking for medical information online, but now many of them see the benefit (Digital dianosis: Why doctors encourage online searches: http://t.co/3gIvKiMeQc...
"I think it's personal bias. Doctors spend an average of 12 to 18 hours a week doing medical work and getting medical information from the Internet," said CBS News contributor Dr. Holly Phillips on "CBS This Morning: Saturday." "In fact, it's the first place I turn if I have a tough diagnosis. I think we're all using it and we're all getting used to that idea.
Interest in medical apps is experiencing strong growth according to a Google Trends analysis in a an emerging technology only five years old.
key hot word
The trend for keyword medical app search only emerged in 2007 but has had a steady consistent rise in search interest. For comparison purposes, weight loss app and diabetes app show similar increases but are less frequently searched than the general term medical app.
Mobile phone health projects could drastically cut deaths from HIV/AIDS, TB, malaria and pregnancy-related conditions, says report.
(#mhealth saving lives.
For many of us app developers, the world of mHealth apps still do not seem real. mHealth or Mobile Health is one of the newly sprouting arenas as far the health and technology relativity is considered.
Great statis
mhealth is here. Interesting the number of free versus paid apps
Medtronic Advances Healthcare Services and Solutions Strategy with ...
Interesting, a device company, medtronic is
As the global medical technology leader in the chronic disease areas of cardiovascular, pain, and diabetes, Medtronic is extending its market-leading technology portfolio to include focused, complementary services and solutions that treat patients beyond those who solely rely on or need implanted medical devices
Today’s health care consumers - baby boomers in particular - are hungry for reliable health content, and more than ever they are using the web to educate themselves.
This change in consumer behavior represents a huge opportunity for fast-moving hospitals to become content creators and provide an alternative to Google search, Everyday Health, and any of the thousands of health-centered sites and apps available today.
Just-in-time #health #information is here #mHealth #HealthIT #hcsm http://t.co/c26rOGLGvm
Summary
"These “just-in-time health information systems,” as Enspektos calls them, will produce highly customized content, delivered passively or only as necessary, such as when a biometric sensor or analytics engine picks up subtle changes that may indicate an emerging health issue. “In addition to representing a radical shift in digital health content consumption patterns, just-in-time health information systems could greatly improve the reach and impact of content designed to educate and persuade,” the report says."
An infographic from PwC revealed the top four digital marketing trends, with content marketing becoming a new priority for digital marketers. (Content marketing to help better position your brand, you bet it's important!
The fact:
Content marketing has become an essential tool for companies to promote their brand and boost business growth.
A blog post from PricewaterhouseCoopers (PwC) reveals that 91 per cent of B2B and 86 per cent of B2C marketers are using content marketing. PwC National Digital Change Leader John Riccio says this indicates businesses are "investing in content to gain an edge over their competitors".
Pharma historically have not done content marketing. But they need to re-address content marketing in terms of how they relate to doctors.
Pharms should consider how to use content marketing on e detailing platforms.
RT @mHealthAlliance: Learn how #mobile phones battle #malaria in #Zambia http://t.co/BkdtBXz1m5 @nothingbutnets @gatesfoundation @VaccineDa…
Cell phones are part of a key way to impact health care in developing countries
As I’ve been covering the mobile health space for the past couple years, I think a number of categories are starting to emerge. I might be missing some, but these seem to be some of the most...
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
Health Tap is a brilliant app for patients and hospitals should intergate it features digitally into their story