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When Nintendo revealed that a Pokémon AR game was in the works last September, it also mentioned a companion wearable designed to notify players when they’re close to a Pokémon or a Pokéstop.
The Pokémon Go Plus was slated to arrive at the end of this month, but Nintendo has now announced that its launch has been pushed to some time in September. The Bluetooth-based device, which can be pinned to your clothing or strapped on to your wrist, will go on sale for $34.99.
Via Olivier Janin
Will Pokemon GO be only a passing trend ?
Being involved into the Gaming Industry crossing with Digital Health, here are my 50 cents about Pokemon Go.
I am a casual gamer, regularly playing mobile games and AAA console games.
Pokemon Go mixes Geolocalisation and Augmented Reality. It can be categorized as an "Alternate Reality Game". Pokemon Go is not the first mobile game that mix Geolocalisation and Augmented Reality ("AR") (eg. Ghost Busters App in 2012.) But none of its predecessors have reached a so fast growing phenomenon.
We must mention "Ingress" - edited by Google and developed by Niantic Games - that is a great successful game with geoloc but no AR (the Pokemon Go geolocalisation DB is based on Ingress) So what makes the difference ?
3 reasons are sustaining Pokemon Go sucess :
Since 2006 and the first Nike-iPod actimeter, I have been using / testing all the Quantified-Self solutions available on the market. None of them was enough gamified to engage me into a strong and durable behavior change.
I don't know if Pokemon Go will succeed in making people regularly workout for a long period of time. But what I'm sure of is that Fitbit or Withings should definitely envision to partner with entertainment companies to make their experiences more Playful.
That's the EntertRainment vision I follow with my team to deliver App and UX that triggers self-care behaviors.