One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:
Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story.
Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story.