The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts”
Scooped by
Guillaume Decugis
onto Social media publishing and curation |
The decline of organic reach on Facebook is continuing as I observed last year calling social media publishing dead (as we knew it). In this post, @Janet Fouts describes how it's going to be even worse in 2015.
As I explained back then, the solution resides on using social networks not as your real estate but as distribution channels for content placed in a hub you control. As CMI's Joe Pulizzi also puts it: "don't build your content marketing on rented land". Even if social media is your most important activity (as a community manager for instance), if you're just sharing links, you're missing out: you should use a content hub. This can be a blog, a mini content site (such as a Scoop.it page) or something else but this needs to be a pace where you can convert your readers to either subscribe, learn about your product or engage with you directly.