Neuroscience is a field that deals with the study of how the brain functions & its patterns of activity. It’s worth noting that the whole field of social media marketing, in whatever form, appeals mostly to the subconscious mind. This means most of our motivations or inspirations for behaving a certain way, having certain affinities …
This Video discussed the most important Social Media Stats of the year 2017. This will help you to plan your efforts in a right channel for a coming year
The rampant use of social media/texting slang by teenagers is largely due to increased accessibility to mobile phones. How does that effect writing skills?
In the wake of a campaign cycle that saw “fake news” widely shared on social media — and widespread criticism that his company did not do enough to combat it — Facebook co-founder Mark Zuckerberg announced late last week that his company is working to address the problem of “misinformation” being spread
La desinformación y las noticias falsas... todo un reto al que enfrentarse en esta era en la que el usuario se ve agobiado por información procedente de cientos de fuentes y canales
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel. I showed how t…
Older adults enjoy using Facebook, email, instant messaging, and other forms of social media—and doing so may even reduce loneliness and improve health
Germany's intelligence service has published the details of social network profiles which it says are fronts faked by Chinese intelligence to gather personal information about German officials and politicians.
There are bots everywhere, or so it seems. Some of these bots can be fun. But all too often, automated and otherwise high-volume social media accounts exist to deceive. Not only do they try to make…
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
Social media has created networked communication channels that facilitate interactions and allow information to proliferate within professional academic communities as well as in informal social circumstances. A significant contemporary discussion in the field of science communication is how scientists are using (or might use) social media to communicate their research. This includes the role of social media in facilitating the exchange of knowledge internally within and among scientific communities, as well as externally for outreach to engage the public. This study investigates how a surveyed sample of 587 scientists from a variety of academic disciplines, but predominantly the academic life sciences, use social media to communicate internally and externally. Our results demonstrate that while social media usage has yet to be widely adopted, scientists in a variety of disciplines use these platforms to exchange scientific knowledge, generally via either Twitter, Facebook, LinkedIn, or blogs. Despite the low frequency of use, our work evidences that scientists perceive numerous potential advantages to using social media in the workplace. Our data provides a baseline from which to assess future trends in social media use within the science academy.
Customer Behavior - Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns
Automation is becoming a very attractive prospect for busy people. But when it comes to automating your social media activity, is it wise to leave all the responsibility with just an algorithm?
We tested and reviewed 26 of the best and worst social media marketing tools, including Buffer, Hootsuite, and HubSpot. Which tool best suits your needs?
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