Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business. 
No comment yet.
Sign up to comment
Scoop.it!
When it comes to using social media to promote your company, the popular cliché, “a picture is worth a thousand words” is spot-on.
Yujue Wang 1250401's comment,
August 16, 2013 8:00 PM
As the cliché said, “a picture is worth a thousand words". Putting quality picture can be a better way to demonstrate a company than a thousand words of story. This article illustrates five key points of how to make a right picture on social media to promote customer engagement. But I have one thing to add up. I think it is important to company to be honest. From a customer's view, it is more important to see a picture that can honestly show what the product is rather than see a mass of fancy pictures that has been photoshopped. The "right picture" is not only producing the best-looking picture to catching consumers’ eyes nut also delivers facts to customers. For example, sometime I bought something from online shopping site, but when the product delivered, I found it was not the same thing shows on the website picture, and most of time I may complain but I never back to that store again. So from a customer’s view, I would like to engage more with a company that tell me the truth and this is also a good way to increase customer engagement for a company.
Jessie Shi's comment,
August 22, 2013 5:20 AM
Catrina Yang: I totally agree with you. Photo is obviously a good way for the company to promote its product/service because a good picture is worth a thousand words. Photo is everywhere nowadays, billboards and posters on the street, apps in smart phones and tablet PC. Company should use the appropriate photo to present its features which can improve the customer engagement
Matilda Alisi's comment,
August 22, 2013 7:55 AM
Catrina Yang: pictures or images are a great way in engaging consumers however not any photo will do instead the photo or image you choose to use should always relate back to the message you are trying to get across to your consumers about your product or service you have on offer. as the cliche goes "a picture is worth 1000 words" this is true many people can engage an relate more visually compared to reading a article or blog about a product. This is a good article on the importance of customer engagement.
Scoop.it!
Visual storytelling using photos and video has proven to be the most successful approach to social media marketing. (Social Media has evolved to become a highly visual medium. Are you taking advantage?
Scoop.it!
Carmenne Kalyaniwala's curator insight,
May 6, 2013 6:00 AM
It's such a shame having these awesome apps for iPads alone... well, something's better than nothing!
Scoop.it!
Meograph is the easiest way to create multimedia stories.
Dr. Susan Bainbridge's insight:
Nice new tool. Free and no sign up to try it out.
Lee McIsaac's curator insight,
April 4, 2013 8:59 AM
Here's a great way to engage students in learning about China and its culture they can easily share with others.
Scoop.it!
These are all the tools that are currently listed as activ/
Scoop.it!
Digital Storytelling is the practice of using computer-based tools to tell stories. As with traditional storytelling, most digital stories focus on a specific topic and contain a particular point of view. However, as the name implies, digital stories usually contain some mixture of computer-based images, text, recorded audio narration, video clips and/or music.
|
Scoop.it!
Our lives, our cultures, are composed of many overlapping stories.
Marc CHEVALLIER's curator insight,
January 10, 2014 9:11 AM
Magnifique rappel à l'ordre à notre devoir d'intelligence et d'humanité, pour nous préserver des représentations simplistes et des stéréotypes. Merci !
Scoop.it!
tatiana lopez's curator insight,
July 16, 2013 8:34 PM
Storytelling still retains its importance as an important element of learning. Students learn best when they are given the chance to compose. read, listen and create. Writing stories and sharing them with others is a great way for students to put their literacy skills in to practice. Below is a selection of good iPad apps selected to try with students.
Little Story Maker, Doodlecast for kids, Story Wheel, Story Creator, Pixn Tell
Scoop.it!
Another storytelling technique you can use to build social media engagement is characterization. Characterization builds empathy between the reader and your post or feed/series of posts. But how do...
Scoop.it!
The greatest advantage of embracing social-media storytelling is the ability of brands to tell their story across a variety of touch points.
Scoop.it!
Storybirds are short, art-inspired stories you make to share, read, and print.
|
