The 21st Century

If you’ve been to this site more than once. you’ll know that (a) social media is everywhere and (b) it can be extraordinarily useful for teachers. Yet with only 26% of US teachers using Twitter, for example, there’s an industry-wide reticence to use social media in the classroom. There’s help though, and encouragement. And if …

I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks.

Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social…

5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.

A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy

You can learn to use social media in ways that encourage learning, by you and your students. Let’s look at 7 ways to use social media effectively.

See the research behind the advice for positivity in social media, along with some examples of the brands and individuals who do it well.

Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. As a PR practitioner turned professor, it just makes sense [...]

A lot has happened in the last 10 years. The founding of Facebook looms large as one of the biggest moments. Mark Zuckerberg's site has connected the world like no other social network, and is now a certified, mobile powerhouse. It has been a big part of the online strategy for nonprofits, foundations and businesses for years it seems.Twitter has its own legacy to be proud of. It was key to the growth of Giving Tuesday, and is the place where many go first for breaking news. In addition, I would argue that it has forced a lot of people to condense their 140 words into 140 characters. For the

Here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.

With so much potential value in each social media profile, it’s worth investing the time and effort required to set them up properly. Find out how

Get 30 tips for creating and promoting engaging content on social media.

Are recruiters stalking your Facebook profile? The chances are good.

A complete list of social media tools for small business that are easy, useful, and affordable (or free!).

25 social media for business quotes from social media speaker and author of Maximize Your Social, Neal Schaffer.

Social media has several advantages for students.

Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.

My love affair with social media started in 2004 with a single note. It landed in my inbox and informed me that my 500+ connections on LinkedIn put me in contact with 2,000,000 odd people.  ...