:: The 4th Era ::

Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.

Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.

Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.

The study also found that news consumption on Facebook did not replace other news-consumption activities.

 

Find more insights from the study's findings at this infographic.

Via Lauren Moss, Shanika Journey

by Tony Sinanis

 

"Branding, which typically is a “business world” thing, is exactly what our schools need today! There is so much bashing of public education in the media today and the landscape of public education is not a pretty one but as educators - whether a superintendent, classroom teacher, support specialist, or the Lead Learner of the building - we still control everything that happens in our schools. And since we control what happens in our schools (even with state/federal mandates and policies, the final execution is our call) we know there are awesome techniques/approaches/etc. unfolding in our schools so let’s spread the word; let’s brand our schools; let’s fuel the perceptions; and let’s create our realities!"

 

It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.

 

Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.

Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.

Via Lauren Moss, Rob Furman

"The news media is filled with horror stories about young people and the Internet, but what is often overlooked and not reported are the benefits that technology, the Internet, and Social media have in building and enhancing social-emotional skills."

Via Beth Dichter

TWITTER TRANSFORMS EDUCATORS

Before the advent of Twitter, most educators I know had limited opportunities to collaborate with colleagues outside their building. Some subscribed to listservs or participated in online forums, but these outlets lacked critical mass; teachers also networked at in-person conferences and training sessions, but these isolated events didn't provide ongoing support.

 

Enter Twitter. I've heard many educators say that Twitter is the most effective way to collaborate and that they've learned more with Twitter than they have from years of formal professional development.

 

Here are some of the specific ways educators are using Twitter to collaborate:

 

Read more:

http://www.pbs.org/mediashift/2012/09/how-twitter-is-reinventing-collaboration-among-educators272.html

 

Via Gust MEES, João Greno Brogueira, Giselle Pempedjian, Timo Ilomäki

A staggering 500 million tweets are sent per day, and 80% of active users are on mobile.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot.

Via Lauren Moss

The aim of social media is to facilitate brand awareness and develop your brand's personality. To do this you need to enter into meaningful conversations with your would-be customers, but before you can hold meaningful conversations you need to produce content that engages your followers.

This infographic provides you with 10 tips that will allow you to get the most out of your social media investment.

Via Lauren Moss

by Donald Clark

 

"I’ve long been an observer of the way newspaper, radio and TV journalists have dealt with social media. Many simply snipe away. We’ve heard the weary tones of TV pundits who have been forced by their Producers to refer to their web page or Twitter accounts at the end of the programme. Others can’t wait to find a story that confirms their deep prejudice against any form of mass communication that doesn’t involve them. This week, the press have discovered the word ‘troll’ and there’s no end of attacks on Twitter from people who probably had to look up the word on Wikipedia.

 

"It struck me that there’s some merit in applying Kubler-Ross’s ‘five stages of grief’ to their behaviour in facing up to the realities of contemporary mass communication and journalism."

by Tom Martin

 

"If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.

 

"Establishing influence is a multi-step process that moves the influenced through four key stages."

Via janlgordon

What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

Via Ken Morrison, Martin (Marty) Smith, roberto toppi, Jimi Paradise