What they do is this:Users have quantified the benefits in terms of quality improvements, team efficiency, and brand governance in the millions.
- Provide a common environment for everyone across the brand to plan out their campaigns and communications.
- Manage production by dozens and even hundreds of teams simultaneously.
- Provide systematic structure to make in-channel execution and reporting far more intelligent.
We just completed our semiannual Forrester Wave assessment of the CMP space, and there are new faces and some new front-runners in the space (with some breakaway work planning capabilities and brand governance tools).
To this day I cannot figure out how a CMP is not a sub-function of MRM.
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