B2B digital marketing solutions specialist MultiView has launched a new online marketing solution aimed at providing B2B marketers with hyper-focused audience targeting.

The Persona HD solution gives B2B marketers the ability to create insight-driven campaigns targeting very specific audiences based on deep firmographic and demographic data sources. Digital marketers in the B2B space can now create scalable campaigns targeting prospects who fit specific customer profiles.

Persona HD provides marketers with what MultiView is calling High Definition Targeting, giving them site traffic analysis, prospect identification, real-time ad delivery and retargeting options. Users leveraging Persona HD will have custom creative options for ad design, detailed campaign analysis and audience insights, data optimization, persona optimization, and ad creative optimization and data mining, audience building, creative execution and results optimization.