Content marketing software helps to define and manage the user’s end-to-end content process – or some part of it. It is used to create, store, manage and distribute content, and/or measure content effectiveness.
Basic/ Summarized...
Basic:
Collaboration and content creation;
Calendaring;
Workflows and resource assignment;
User permissions;
Asset storage.
Advanced:
Push and distribute;
Automatic retirement;
Reporting and analytics;
Buyer-centric delivery. This includes the ability to leverage Web analytics to match buyer profiles to guide relevant content delivery.
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