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Friendly vs. Responsive 
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"In response to the continually changing device landscape, I propose a new concept - adjustive Web design. Core elements of adjustive Web design include: ˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅ Receive a FREE daily summary of The Marketing Technology Alert. Subscribe here: goo.gl/xSjgGT (your privacy is protected). ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄
Here is how adjustive Web design will build upon and enhance its responsive predecessor: Let's examine how adjustive Web design may work on wearables:
Marteq's insight:
Smart approach, especially with the advent of wearables.
Scoop.it!
![[INFOGRAPHIC] Responsive Web Design | Square Melons | #TheMarketingTechAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/WXAV_fJE-5KTVoerMbCDd_L6dadsvGA8m9WNoVsbzkY=)
Responsive Website Design - What is responsive web design? Why you should use responsive web design? This Infographic provides insights on the concept ___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
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Marteq's insight:
Again, seriously consider AWD over RWD, as RWD has a load time issue (which kills mobile viewing).
Scoop.it!
Responsive web design continues to grow in popularity. But before you invest it in, you must understand the disadvantages. Intermediate/ Condensed... Every time I look into this, I come down on the side of using device specific websites, not responsive design. Why? Because I believe that someone who is accessing your website from a mobile phone is in a different place in the buying process than someone who is using a desktop computer. And I think mobile users are looking for a specific level of information.
The other disadvantage I’ve read a lot about is that responsive sites take longer to load on mobile devices because of the way they are built. And long load times are bad for the consumer experience and something Google frowns upon. After just four seconds of waiting, you’ll have lost 25% of your visitors (KISSmetrics), and abandons are exponentially higher after that.
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Marteq's insight:
Load times will kill, and AWD may very well be the way to go.
Scoop.it!
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Intermediate/ Digest... If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy:
1. Recommended By Google With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
2. One Website, Many Devices One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site.
3. Easier to Manage Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.
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Marteq's insight:
The factor against responsive: load time. The load time for responsive web sites kills. You need to evaluate AWD vs. RWD to come to a smart decision.
Gain Website's curator insight,
January 24, 2014 7:52 PM
Indeed, SEO is one of the factors why website designs have these three options. Infact, most people are getting more techy these days and believe it or not even a person living in a remote place cannot live without a gadget (mobile phones and tablets) or a computer that can access the internet.
Added to that, touch screen gadgets are more evenly rising and mostly use these days. If we say touch screen that means it should be interactive. So, new and old websites tend to incorporate with the latest trend of website design of today.
At www.GainWebsite.com we support web design for mobiles and other gadgets and do upgrades for old websites the way that it can be accessible not only on desktops but also in any means that the internet can be access.
Scoop.it!
"Infographic outlining numerous reasons for why responsive design is a sound choice for most web design endeavors."
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Marteq's insight:
RWD vs. AWD. Watch out for the load times for RWD!
Lee Tonitto's curator insight,
December 17, 2013 4:45 AM
Great stats on why responsive design matters 
Sysico's curator insight,
December 17, 2013 4:07 PM
Pourquoi le design devient de plus en plus important...
Scoop.it!
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Marteq's insight:
For your web site and other digital properties: I don't think there's any question that AWD is the way to go for the B2B marketer, who is 50-50 desktop to mobile. The response time alone, especially considering the impact on SERP, pays for itself.
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Intermediate/ Excerpt... In the past year, the average tech company set aside only 3.8 percent of its marketing budget for mobile optimization, apps and ads. However, some predict a shift in the coming year because many B2B marketers are not entirely satisfied with their mobile efforts. We’ve reached (and then surpassed) a global tipping point in mobile use. In 2012 alone, smartphone sales rose by 63 percent, and mobile’s overall contribution to total Web traffic jumped 117 percent.
Moving forward, it would be a mistake to focus only on mobile ads. The keys to boosting mobile conversion rates are the same we’ve used to unlock digital: personalizing sites, developing useful and relevant content marketing, and delivering true value to customers. Mobile technology can be integrated with the entire marketing chain and made to work hand in hand with digital strategies already in place.
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Marteq's insight:
You need to go beyond AWD for your web site, landing pages, etc., and obviously beyond responsive for your email. It's a state of mind, i.e., what can you do to cater to the mobile user. You're a mobile user: what would you want? Start there!
Scoop.it!
Excerpt... Adaptive design is extremely powerful, flexible and used by many top retailers... for websites. It is technically impossible when it comes to email. Responsive design certainly isn't "magic" or a cure-all solution, but it can be a useful tool for marketers to meet the evolving expectations of today's device-hopping shoppers and it's definitely something you should start testing. It's important to remember there are many ways to design and code an engaging, functional and captivating static email without using responsive design. Responsive design goes a step further by enabling content to be presented in different ways based on the device, ensuring that the hard work you put into campaign creation and design has its intended impact on your audience regardless of the device they're using to open emails.
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Marteq's insight:
Adaptive: website. Responsive: email. Got it.
Scoop.it!
When I first looked at responsive web design (RWD) back in June 2012, only early adopters (mostly startups, agencies and media firms) had taken the plunge. Key excerpt... Unfortunately, many organizations may make RWD decisions based on advice from agency partners and/or mobile application development vendors (or some combination of both) that have a vested interest in the technology choice. eBusiness professionals should avoid drinking the RWD “Kool-Aid” or going responsive because “everyone else is doing it.” RWD was never framed as a silver bullet for your mobile needs, and you shouldn’t treat it as such. To help our clients determine if RWD is right for them, we devised a simple seven-step decision tool that we hope will help you determine if RWD is a fit for your organization's mobile web needs.
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Marteq's insight:
Evaluate Adaptive as the design of choice, as the Responsive load times may be prohibitive.
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Marteq's insight:
Tough call. If you've got the time and resources, then AWD is the way to go. Otherwise RWD is your choice. If you have an agency working for you, you may want to quiz them on providing AWD.
Brice Gilbert's curator insight,
November 4, 2013 3:10 AM
Well designed poster ! Be aware from your choice between AWD & RWD. |
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FWIW...stick with responsive.
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