Although the term “agile sales” does not yet have the same traction with B2B sales teams as “agile development” has with programmers and engineers, it is sure to take hold. In fact, a recent agile survey reported that nearly one-fourth of respondents came from industries outside of software development and IT.

Agile provides sales managers with a key framework for addressing and embracing the many trends and changes happening in the sales world today. Among these are the growing presence of millennials in the sales force, the need to make more scientific and data-backed decisions, and the move toward an account based sales approach.