Today, we’re excited to announce a new data partner on the AppExchange as a part of innovative data integration features built into the Salesforce platform. Bombora, a leading provider of B2B intent data, delivers valuable buying signals that can be automatically matched and added to the account records in your CRM.

This new data package takes advantage of enhancements to the Salesforce platform that allow for integration of data sources into the customer’s org with clicks, not code. The combination of these enhancements and vendors’ data packages will allow customers to create more intelligent processes, built on better, more targeted data—improving CRM user adoption and ROI. Instead of having to invest in custom-built integrations, wrangle data manually from flat files, or settle for working with data in silos, customers can now use the power of Salesforce to gain deeper insights from their data while making it actionable for users across the organization.

B2B intent data specialist Bombora has released direct access to its Surge Data offering, which alerts marketers when a target company begins consuming their content at an increased rate, via a subscription data-as-a-service interface.

The solution gives B2B marketers data based on what content prospects are already interested in that is actual behavior, allowing organizations to orchestrate activities across sales and marketing based on intent data.