Certain, an enterprise event automation solution, has announced the launch of Certain Oracle Eloqua Edition with EventStream. The company said the new addition offers a complete, bi-directional integration and real-time marketing from within Oracle Eloqua.

With the Certain Oracle Eloqua Edition with EventStream, marketers are able to:

• Launch highly targeted campaigns directly from Oracle Eloqua;
• Deliver autonomous event marketing campaigns;
• Set up one event in a series and replicate all campaign elements for every future events in a series; and
• Leverage event and attendee participation data, such as event location, event dates, registration status, session participation and attendee preferences.