"Deloitte explains cognitive technology as a product of "the field of artificial intelligence" and says that cognitive technologies "are able to perform tasks that only humans used to be able to do. Examples of cognitive technologies include computer vision, machine learning, natural language processing, speech recognition and robotics."
Applications of cognitive technology reside in three main categories:
1. Product applications: Use the technology in a product or service to make it more effective and valuable to the customer.
2. Process applications: Use the technology to automate or improve operational workflow.
3. Insight applications: Specifically advanced analytical capabilities are used to uncover insights for improvement or development.
Many startups have taken to marketing automation platforms which are powered by cognitive technology on a very light scale. At the same time, advanced marketers are starting to use cognitive technology in their marketing campaigns, with the aim of creating delightful customer experiences and increasing revenue."
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