Digest...
Here’s why you shouldn’t hire a marketing consultant:
Consultants aren’t miracle workers
A lot of small and medium businesses hire consultants because they are looking for miracles. I hate to break it to you, but no consultant is going to take a business that is doing very little in revenue and quickly turn it around. You need to figure out how to create a sustainable business on your own. That’s what being an entrepreneur is all about. If it were easy, everyone would do it instead of working 9 to 5 jobs.
You can’t build a skyscraper without laying the foundation
Without a good product or service offering, your business is bound to fail. To prevent that from happening, you need to figure out how to create a business model that allows you to get paid for solving other people’s problems. Don’t worry, your business doesn’t have to be unique. It just has to be different.
You need to walk before you run
In essence, you have to try to market your own business first. From optimizing your code for search engines to building your social media profiles and implementing your content marketing, you need to test these initiatives on your own. Here’s what I recommend you do:
-- > Optimize your code for search engines
-- > Speed up your site
-- > Start a blog
-- > Interact on the social web
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