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Managing your content-marketing planning, creation, dissemination, and measurement means having the right processes, structures, and tools. See this study for how you stack up vs. other marketers. 
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Data shows that companies lack the technological and organizational structure for safely and securely storing and sharing digital files — including logos, images, video, brochures, white papers, presentation decks and more.
Marteq's insight:
CMOs MUST work with IT! You don't want to own a cyber breach. Report available when you CT.
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Content still reigns as king among B2B and B2C marketers, but as a strategic, long term business asset, marketers are challenged with forming a clear corporate vision for it.
Marteq's insight:
Stop with this nonsense that content is an asset. Your DB is the asset, your marketing stack is the asset.
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"Many content marketers believe their organization values content as an asset, according to research conducted by the Content Marketing Institute. However, while 92% of marketers view content as a business asset, only 46% of respondents have a documented strategy for managing their content as such. The report identified that:
Marteq's insight:
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A comprehensive approach to security and compliance spans not just documents, but applications too. Here are three elements that need to be in place for maximum marketing security and suggestions for applying them:
Marteq's insight:
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CONTENT MANAGEMENT TOOLS TO HELP YOU ORGANIZE
Marteq's insight:
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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Here’s how you can shake them off and stop it from happening.
Marteq's insight:
I'd love to interview Neil. CT for the details.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
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Many email marketers are offering free ebooks and newsletters as an opt-in bribe in return to email addresses. Though there is nothing wrong with offering such bribes, there are many other ways to grow your list massively.
Marteq's insight:
We've used content libraries for years, and they are tremendous especially if you present it as a personalized URL. CT for more on content upgrades.
Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Personas are one way to organize what you know about your prospects. Whether you use technology to build look-alike models of your best customers, or you just ask questions of your consumers and prospects, the more you understand about them, the better you will be able to communicate with them.
Marteq's insight:
As usual, don't overdo it, as you don't want to triple or quadruple your content inventory.
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From
moz
Total Time Reading (TTR)
Marteq's insight:
Where's the attribution?
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Organizations must de-silo content decisions, investment and operations from within the many individual functions that engage customers. High level changes that must be made include:
Marteq's insight:
CT for more info.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Are you struggling to deliver consistent, effective content across the customer journey? You're not alone. Without a process in place for planning your marketing content, assets are created ad hoc and the customer experience becomes disjointed.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
A smart approach and enlightening. CT for details.
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MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
Marteq's insight:
Whichever one you choose, bear in mind that you need to go back and manage your schedule should something surprising occur to your business.
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From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.
Marteq's insight:
For our readers from the monoliths...
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This scoop comes to you compliments of ineomarketing.com.
Marteq's insight:
Initially I thought this post too basic, but on a second take I realized that this may be of value to some readers. Good structure to emulate.
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A handy flowchart for your content strategy, ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Handy indeed!
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Digest... Feedly Sites like Feedly aggregate blog content in an RSS feed so that you can stay up-to-date on the topics that matter to you (and to your customers) to know which hot topics you should be posting about.
The Tweeted Times This Twitter app compiles news in your Twitter stream and ranks it by popularity among your friends.
List.ly This online tool helps organizations curate, crowdsource, and engage readers through a live list embedded directly into blog posts.
Canva Websites like Canva allow you to produce your own graphics using a supply of templates and images sourced for free. With a step-by-step tutorial and an intuitive platform, just about anyone on your team can create visual images that convey the desired message to your audience.
ThingLink The fun site enables you to upload and image and add icons from ThingLink’s library to create your own custom interactive image, video or message.
Click to Tweet Using services like Click to Tweet make it easy to provide bite-sized bits of content from your larger posts that readers can immediately post on their own Twitter account with just one click. Because you can customize the tweet, you can include a link back to your site or your Twitter handle to gain additional followers and shares.
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Marteq's insight:
My guess is that you're using at least half of these...I hope.
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Digest... This person was tasked with gaining an amazingly in-depth understanding of all the current content assets owned by the organization (i.e., no outside content gets factored in). Starting with a full-blown content audit, the curator who holds this position has ultimately taken responsibility for:
-- > Understanding the content assets available to work with, including textual content, imagery and audio content -- > Effectively tagging, categorizing, and coordinating these materials into some kind of a data asset management system -- > Working with the content marketing team on a clear channel plan -- > Developing and executing on a content curation strategy by using existing resources.
Once the content is organized and there is a process in place for continual asset placement and management (including making sure those assets are easily findable), the curator can begin to fill needed gaps in the overall editorial calendar without having to spend money creating new content.
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Marteq's insight:
It should never get to this point: get organized from the get-go.
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![All You Need to Know about Internet Defamation for Marketers [Infographic] - Infographic B2B | #TheMarketingTechAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/y5m4m1utXuGOT3PCTJxazfL6dadsvGA8m9WNoVsbzkY=)
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Marteq's insight:
Another reason why their needs to be a content vetting step to your overall process, esp. Financial Services.
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Intermediate/ Digest...
How do you establish enough trust that a consumer will willingly part with their contact information? Here are some guidelines:
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Marteq's insight:
Those guidelines are spot-on, and validated with other research I've seen and curated. Match the lock/unlock to the stages of the sales cycle.
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Basic/ Digest... Content scoring is a process that reveals exactly how many leads and opportunities a piece of content generates. Unlike pageviews, uniques and shares, content score applies an actual numerical value (a “content score”) to the content an organization produces based on how leads, opportunities or closed deals interacted with that content.
Content scoring is a game changer for marketers. It reaches beyond the “vanity” metrics that are often used to measure content marketing success, but provide little insight into what is resulting in won business from the top to the bottom of the sales and marketing funnel. This new insight will allow us to connect in a more meaningful way with our audiences and deliver the right content at the right time.
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Marteq's insight:
This is a post that focuses on Kapost's content scoring capabilities, which further reinforces the need for a content management system as a part of your overall marketing tech infrastructure.
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Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. […] The IAB is, in a sense, trying to automate consumer engagement. At the next level is content automation. Like marketing automation before it, content automation is about to take center stage. It’s a new concept, and, like marketing automation in its early days, admittedly hard to imagine.
Basically, these technologies make it possible to read and organize each individual piece of content in an automated way that’s standardized (so there aren’t subjective differences in categorization) and reusable (so publishers can easily call up the best piece of content for other purposes).
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Marteq's insight:
If this isn't already a part of MRM, it should be.
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![The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/kQ3GE_qD5hJMNSvyWIbAiPL6dadsvGA8m9WNoVsbzkY=)
From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing