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1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing - Kissmetrics

1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing - Kissmetrics | The MarTech Digest | Scoop.it
From blog.kissmetrics.com - June 14, 2017 12:15 PM
3 Ways to Avoid 1X, ‘Middle Class Marketing Mindset’ Once and For All
1. Aim for 10x Quality
Producing 10x content is insanely resource-intensive. Super time consuming. Not to mention, expensive when you consider the number of people all working together to make it a reality. In other words, before you’re able to feasibly move forward on something this ambitious, you gotta free yourself up by cutting back in other areas.

2. 80/20 Your Own Activities
The goal is to figure out which 20% of your day delivers the 80% of backlinks, traffic, signups, and purchases. Then continually exploit it. By creating processes.

3. Think Processes. Not One-Offs
The only way to steer the ship forward is by putting plans into place to carry out that same level of output again and again and again. But in order to do that, we just learned you gotta give something up. Like ditching hacks in order to chase scale.
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How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences - MarketingCharts

How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences - MarketingCharts | The MarTech Digest | Scoop.it
From www.marketingcharts.com - March 28, 2017 9:06 AM
Marteq's insight:

Less Fluff, More Stuff.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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The Top B2B Content Marketing Trends to Watch This Year [Infographic] - HubSpot

The Top B2B Content Marketing Trends to Watch This Year [Infographic] - HubSpot | The MarTech Digest | Scoop.it
From blog.hubspot.com - February 6, 2017 9:10 AM
Marteq's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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5 Cool Tools to Make Your Content Marketing More Effective - Zerys

5 Cool Tools to Make Your Content Marketing More Effective - Zerys | The MarTech Digest | Scoop.it
From www.zerys.com - January 16, 2017 10:40 AM
1. Trendspottr

2. MixPanel

3. Easel.ly

4. Audacity

5. Tagboard
Marteq's insight:

Love finds like these.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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What Does An Executive Team Need To Look At For Higher Content Marketing ROI? - Forbes

What Does An Executive Team Need To Look At For Higher Content Marketing ROI? - Forbes | The MarTech Digest | Scoop.it
From www.forbes.com - December 5, 2016 8:20 AM
Here are three major benefits of consistent content marketing that no report of hard data will ever show you:

1. One-to-one connections with industry peers and partners

2. A more humanized, approachable brand

3. More educated and engaged team members
Marteq's insight:

Soft and squishy. Content marketing is the fuel for marketing automation, so if you want ROI, look at your MarTech costs + the fuel costs combined.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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The Definitive List of Content Promotion Techniques - CrazyEgg

The Definitive List of Content Promotion Techniques - CrazyEgg | The MarTech Digest | Scoop.it
From blog.crazyegg.com - November 17, 2016 9:10 AM
1. Create Timelines, Calendars and Schedules
2. The Importance of Being Earnest
3. Think Like a Journalist
4. Know Your Tools
5. Do Not, I Repeat, Do Not be Afraid to Repeat Yourself
6. Gather Metrics to Quantify Your Efforts
7. Avoid Piracy
8. Follow The Rules
Marteq's insight:

CT for the excellent details.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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El Monóculo's curator insight, November 17, 2016 4:51 PM
Algunas normas imprescindibles para elaborar un correcto contenido web
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Content Marketing Takes a Turn for the Better: New 2017 Research - CMI

Content Marketing Takes a Turn for the Better: New 2017 Research - CMI | The MarTech Digest | Scoop.it
From contentmarketinginstitute.com - September 29, 2016 11:06 AM
Marteq's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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20 Must-Have Content Marketing Tools for Writing Better Blog Posts - TopRank

20 Must-Have Content Marketing Tools for Writing Better Blog Posts - TopRank | The MarTech Digest | Scoop.it
From www.toprankblog.com - August 22, 2016 8:50 AM
Categories:
  • Concepting
  • Headline Optimization
  • Drafting
  • Cleanup
  • Images
Marteq's insight:

Please CT for the tools.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC] - Unbounce

Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC] - Unbounce | The MarTech Digest | Scoop.it
From unbounce.com - June 30, 2016 7:00 AM
Our friends at JBH Agency have designed a beautiful step-by-step infographic showing you exactly how to build out a comprehensive data-driven content strategy: all you need is 24 hours, a few free tools and one clever human.
Marteq's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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6 Little-Known Web Based Content Marketing Tools You Can Use For Free - Forbes

6 Little-Known Web Based Content Marketing Tools You Can Use For Free - Forbes | The MarTech Digest | Scoop.it
From www.forbes.com - June 1, 2016 7:10 AM
1. Make My Persona by HubSpot

2. Quora

3. Reddit

Reddit is such a treasure trove of content ideas that I almost didn’t share it here out of concern that marketers will go in and ruin everything.

4. Feedly

5. Canva

Blog posts with visually appealing content gets more links and shares. Brands that use video sell more products.

6. LinkedIn Groups
Marteq's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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10 Writing Tools That Will Rock Your Content Marketing

10 Writing Tools That Will Rock Your Content Marketing | The MarTech Digest | Scoop.it
From www.techwyse.com - May 23, 2016 8:00 AM

1. Answer the Public
2. Content Ideator
3. EMV Headline Analyzer
4. Co-Schedule Headline Analyzer
5. Hemmingway Editor
6. Grammarly
7. Smart Paper Help
8. Google Docs Research Tool
9. Pocket
10.Canva

Marteq's insight:

We use the two headline analyzers all the time, and our A/B tests show they work.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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[FREE DOWNLOAD] 2016 Content Calendar - Alexa

[FREE DOWNLOAD] 2016 Content Calendar - Alexa | The MarTech Digest | Scoop.it
From www.alexa.com - February 21, 2016 8:02 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Marteq's insight:

B2C oriented but a nice little tool that can be used for B2B.

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How to Drive Traffic With Roundup Posts - The Daily Egg

How to Drive Traffic With Roundup Posts - The Daily Egg | The MarTech Digest | Scoop.it
From blog.crazyegg.com - February 15, 2016 8:24 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Marteq's insight:

Far too much details to summarize: please click through.

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9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group

9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group | The MarTech Digest | Scoop.it
From marketinginsidergroup.com - February 8, 2016 8:33 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

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The 5 Best Content Marketing Tools You Aren't Using - HuffPost

The 5 Best Content Marketing Tools You Aren't Using - HuffPost | The MarTech Digest | Scoop.it
From www.huffingtonpost.com - January 31, 2016 11:32 AM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

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How to Drive More Leads from Your Content - Uberflip

How to Drive More Leads from Your Content - Uberflip | The MarTech Digest | Scoop.it
From hub.uberflip.com - January 31, 2016 11:25 AM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides | The MarTech Digest | Scoop.it
From contentmarketinginstitute.com - January 5, 2016 9:38 PM
When it comes to creating successful content marketing initiatives, I’ve found that most of the tasks can be divided into four key areas (with a bit of overlap here and there): thinking, planning, doing, and improving.

With this in mind, I’ve compiled a DIY tool kit of checklists, templates, and resources that can help make running your content marketing program a lot more manageable.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Marteq's insight:

Please click through for all the details.

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Content marketing and SEO: the questions B2B marketers should ask - ClickZ

Content marketing and SEO: the questions B2B marketers should ask - ClickZ | The MarTech Digest | Scoop.it
From www.clickz.com - December 3, 2015 10:10 AM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

The basics, and an excellent reminder.

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The 6 Key Skills of a Brilliant Content Marketer - QuickSprout

The 6 Key Skills of a Brilliant Content Marketer - QuickSprout | The MarTech Digest | Scoop.it
From www.quicksprout.com - December 2, 2015 11:20 AM
1. A love for data analysis sets you apart

2. Research is the key to any type of marketing

3. Content takes many forms; being able to create it starts with writing

4. The world of marketing will always change: those who adapt will survive

5. No time should be wasted waiting, which is why you need to be a jack-of-all-trades

6. Oh yeah, there’s one more thing that’s kind of important…The final skill you need in order to be a great content marketer is a strong knowledge of content marketing.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


Marteq's insight:

The listed skills are somewhat self-explanatory, but you'll definitely want to read the details, especially if you have to post for a similar position.

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5 Content Marketing Productivity Hacks for One-Person Content Teams - Uberflip

5 Content Marketing Productivity Hacks for One-Person Content Teams - Uberflip | The MarTech Digest | Scoop.it
From hub.uberflip.com - December 1, 2015 10:47 AM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

#4 = repurpose...and rechannel. And #5 is a no brainer. Open up a Scoop.it account.

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Marketing Analytics Firm Moz Adds A New Content Tool - Marketing Land

Marketing Analytics Firm Moz Adds A New Content Tool - Marketing Land | The MarTech Digest | Scoop.it
From marketingland.com - November 29, 2015 6:11 PM
Creating content that engages users is no easy trick. To help marketers with that magic, inbound marketing analytics software provider Moz is today announcing its Moz Content feature. It allows marketers to find out what kind of content generates the most user responses.

There’s an initial Content Audit, which analyzes any site — including competitors’ — and reports back what is working in terms of social sharing and links. Different sections of a single site can be compared, as well as different content types (news stories, videos or lists).

There’s a limited free access to Audit and Content Search, with higher limits for users who are logged into the Moz Community. Subscriptions start at $59/month.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

The "limited free access" caught my eye.

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Content Is Crap, and Other Rules for Marketers - HBR

Content Is Crap, and Other Rules for Marketers - HBR | The MarTech Digest | Scoop.it
From hbr.org - November 1, 2015 9:50 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

A different take on the Content is Crap concept, originally published back in 2013 (see http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge). Since there are very little barriers to entry, it'll continue. But more effort = more quality.

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11 Best Browser Extensions for Content Marketers - CMI

11 Best Browser Extensions for Content Marketers - CMI | The MarTech Digest | Scoop.it
From contentmarketinginstitute.com - October 19, 2015 7:48 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

Click through for details, and/or just load these suckers up and see what works for you. WARNING: too many extensions = slower performance.

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Ecommerce Eye Candy — The State of Content Marketing 2015 [Infographic] - cleverbridge

Ecommerce Eye Candy — The State of Content Marketing 2015 [Infographic] - cleverbridge | The MarTech Digest | Scoop.it
From www.cleverbridge.com - October 7, 2015 8:37 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Trends in B2B Content Marketing - Marketing Charts

Trends in B2B Content Marketing - Marketing Charts | The MarTech Digest | Scoop.it
From www.marketingcharts.com - October 6, 2015 8:30 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

From the CMI/Profs report.

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