A content persona is a data-driven representation of your ideal content that drives business goals.

What type of content gets people to your website? What content genre drives people to sign up for your product? What topic convinces people about your ability to deliver and show buying intent?

Content personas are useful during content ideation, planning, or creation phase. Based on your business objective, pick relevant content personas. Ideate and create a list of content that you can create for each content persona. During the creation process, use content personas as a framework for creating content.