Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for your business.
Condensed...
Selecting Syndication Partners
Basic content syndication in the form of RSS feeds has been around for a while. RSS made it easy for individuals and websites to grab your content in an automated fashion. With the rise of social networks and sharing, RSS usage has slipped, though I will still consider it table stakes in the content syndication game.
Paid Content Syndication Players
Costs are low, starting for some vendors at around $.10 per click and going up to $.30 or more. Here are the two biggies:
- Outbrain: Outbrain describes itself as a content recommendation system, providing links to related content on major publication sites including Time, CNN, and the Washington Post. Outbrain has a self-service interface with costs set on a per-click bid model. It's easy for a little guy to set up, but it works for big guys too.
- Taboola: Similar to Outbrain, Taboola powers recommended content links on major publication sites. Unlike Outbrain, Taboola requires each link to have an associated thumbnail image. This may or may not take more work, but it also may help to boost clicks to your content. Taboola's engine can also be used to promote internal related content.
Non-Paid Syndication Options
Related industry sites and blogs are always looking for good content and they tend to not want to pay for it. Find out what sites have an audience in your industry and ask them if they are interested in getting an RSS feed of original content. Syndication partners typically want unique content and at least some sort of delay before the content is published on your own site.
Content Sites for Manual Syndication
Tons of new and emerging sites are tempting places to distribute or cross-post content to. Consider Reddit – pick the right sub-reddit for your content, and the new Medium.com (the long-form content site from the Twitter folks). Good content, created as part of a larger content marketing effort, should be able to stand on its own on these earned platforms.
CT for the link to the report.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing