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Slight variations to an ad’s creative—whether it’s different headlines, color schemes, or offer expressions—can consistently improve response rates from 20% to 50% or more. For companies with high customer lifetime values, the lifts just from new creative could translate to millions in incremental revenue. 
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I had a thermodynamics professor in college that would have something to say about this infographic: Entropy increases throughout the day.
Marteq's insight:
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
#MarTech #DigitalMarketing
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This gets us to my test. I am not a notably brief blogger. I have averaged about 800-900 words per post, on the high side for my group but not particularly spiked. But in November I tried an experiment and wrote a few tomes — one of which topped out around 4,000 words and included references to matrix algebra and correlation coefficients — and the results are before you: record readership, engagement, response.
Marteq's insight:
Quantity over quality.
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing
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All of these things are recommending ways to capture or maximize your audience's attention – so, what is behind this advice? Well, those last 10 years of neuroscience research tell us a few useful things:
Marteq's insight:
CT for the details.
Predictive Analytics is the next step in Marketing Automation. Contact us to see how. #MarTech #DigitalMarketing
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"You have what we've been calling “the creative gap”—the gap between being able to identify and reach individual prospects at scale, and having relevant, high quality content to deliver. Make no mistake, marketing technology has—or should have—a very big stake in this challenge being successfully met. Although adoption of marketing automation has grown rapidly, it's market penetration is still low; even microscopic (three percent) among non-technology brands. One reason, surely, is that a lot of people can't figure out what they'd do with the shiny new toy. Here's the bottom line:
Marteq's insight:
It's coming full circle...not yet...but soon.
Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Brilliant and correct. Are we losing sight of creative?
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Instead of attempting to give you some sort of typical “perfect landing page” advice, we’re going to be realistic and present 31 unique landing page examples that are brilliant for a variety of reasons. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Great collection. Suggest you use it to prompt ideas.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Absolutely! And we hope that the creative and technical can one day be combined. Ease of use tools will be the lead for this.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
So visual content delivered as panoramic images in a tiled format on a one page web site with a sticky menu. Got it.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Need more proof than this?
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Quite often, the medium is the message.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
I don't know what to think of this: are we not in the age of visual marketing?
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iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.
Marteq's insight:
A post full of direction and resources. BOOKMARK!!!!
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From
www
iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.
Marteq's insight:
So a couple of things: 1) I think we all understand what is meant by creativity, but the fact is that MarTech is bringing about a new form of creativity: how to use the technology is ways that are unique and innovative. 2) MarTech is a tool, a means by which content is distributed. That content is a form of creativity. It hasn't gone away. 3) Testing has always been a part of the creative process, e.g., focus groups continue to play a big role in messaging, creative, etc.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
Optimally, they are one and the same. Keep your content close and your technology closer.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
As usual, you'll want to run it through Litmus to ensure compatibility across all devices.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
Why anyone would be "not mobile friendly" is beyond me. Completely agree with the notion of Parallax: try to avoid.
Halina Ostańkowicz-Bazan's curator insight,
February 19, 2015 9:42 AM
I have just messed up my blog. I didn't know that; If you have a Wordpress site most themes today are responsive; if yours is not, find one that is and switch to that. (A lot easier than trying to make a no-responsive WP site work properly) If you have a site that is built outside Wordpress, find someone who is an expert in coding responsive sites and get going. There is no workaround for this anymore as m. sites are not long for the Google Search results
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![8 Design Trends to Watch in 2015 [Infographic] - HubSpot | The MarTech Digest | Scoop.it](https://img.scoop.it/EkdQMEXwH9zQvMtkaiHwx_L6dadsvGA8m9WNoVsbzkY=)
► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
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Want to save digital storage space, while keeping your images high quality and full of detail? Find out here which filetype you should use for each image. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Seriously, whatever looks best. But here's a far more professional assessment...
marc augier's comment,
December 8, 2014 5:20 AM
You should use only PNG because it is the only really FREE and OPEN format.
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Digest... PAS stands for “Problem-Agitate-Solve” and is not only incredibly simple, but also extremely effective. The formula breaks down as follows: • Problem: Identify a problem • Agitate: Agitate that problem • Solve: Find and present the solution
PAS is applicable to any business/service/product that helps solve a problem. Since businesses exist to offer solutions to problems, chances are PAS will work for what you’re selling.
Agitate: Now that you have uncovered their problem, it’s time to agitate this problem and make it seem even scarier than the reader originally thought. Do this by making the problem more emotional. However, don’t strike with your words too hard.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
I highlighted the "agitate" portion of the formula, as it is a step that needs to be finessed.
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Digest... First, let analysts do the analysis but let them understand that their customer is the creative. No one is here to keep creatives from doing what they do, which is come up with ideas. Analysts cannot just publish results and say "fix it." They have to collaborate with creatives and exhibit some deference to the instincts of creatives because that's what they have that numbers lack.
Second, let creatives come up with ideas, just like always. But they have to get used to the idea that success will no longer be measured simply by whether the customer "liked" the idea, but whether it made a contribution to the success of the digital property in question. Rather than come up with a single idea and test it, the organization may need to advise creatives that they will need to present several ideas.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
This is a smart approach to reconciling to two groups to create a more perfect union and output. Creative as the customer? Not so sure: you'll want both on equal footing.
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Advanced/ Introduction... Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.
According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.
But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews.
____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
The article has nothing specific to do with marketing technology, yet is within everything we do. The post has some girth to it, so give yourself a bit of time to digest.
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![How to Be More Creative [Infographic] | WhoIsHostingThis | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/EumEmoMuopYrnncu4FceJfL6dadsvGA8m9WNoVsbzkY=)
Creativity is not a science, it is a problem solving tool. Take a look at this “How to be creative” infographic to find out more.
__________________________________ ► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Don't think. No problem there.
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![The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot | The MarTech Digest | Scoop.it](https://img.scoop.it/0xJKzSUXYnJIwscSYOEJ-PL6dadsvGA8m9WNoVsbzkY=)
You mean testing?
RYZZ: It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing