According to researchers at Penn State, crowdsourcing works best when the right type of crowd is matched up with particular types of crowdsourcing projects.
Erickson and Petrick also identified three characteristics of crowds that can be optimized for each type of business problem:
- The knowledge of the crowd: The crowd’s collective knowledge might be general or specialized; situational or domain specific; or about products/services
- The value of the crowd: What makes the population of the crowd valuable? Is it the sheer volume of people contributing to a project? Is the diversity of the crowd important? Or, is the variety of what the crowd knows of value?
- The location of the crowd: Does it matter if the crowd is internal or external to the organization?
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Who's happy?: The other crowdsourcing companies.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.
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