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MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

► Receive a FREE daily summary of The Marketing Technology Alert ◄

► Receive a FREE daily summary of The Marketing Technology Alert ◄

► Receive a FREE daily summary of The Marketing Technology Alert ◄

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. businesses and their attributes. It supplements these with conventional data sources to capture businesses with a limited digital profile. In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com, batch imports from others) and shows how well each attribute correlates with success.

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The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%), according to a survey of 272 marketing, sales and business professionals from around the world, the vast majority (72%) of whom are B2B-focused. Analytics (60%) emerges as the most effective source of marketing data used by respondents, ahead of website (45%) and email (44%) data. Separately, lack of data quality and completeness easily ranks as the most challenging obstacle to data-driven marketing success, supporting results from other research on this topic.

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For all the talk about “real-time” insights, it turns out that very few marketers are actually looking at their data sources every day. At least that’s one of the takeaways from a new Domo-sponsored report [download page] that presents study results suggesting that marketers are disconnected from (drumroll…) data. Domo’s survey of 301 marketers indicates that no more than one-third of respondents are checking – on a daily basis – any of the data sources they use.

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Excerpt...

Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download page]. Part of the problem seems to be that a plurality 24% update their data resources only periodically, with few doing so constantly in real-time (17%) or daily (14%). Marketers may have difficulty updating data more than periodically, given that they are drawing on a wide variety of sources.

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).