1. How a dedicated IP address affects your search engine rankings: Key takeaway
Having a dedicated IP address for your hosting server would increase your website speed, provide enhanced performance and security (access to an SSL Certificate).
2. How an SSL certificate affects your search engine rankings: Key takeaway
An SSL Certificate provides security through HTTPS for your customers and website which is a ranking factor for Google search engine resulting in better rankings in search engine results.
The important details when you CT.
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x