Digest...
1. Connectivity These technologies are also opening up new opportunities for ways consumers can communicate, connect, and collaborate in the workplace.
2. We’re in the age of the customer – “Power to the Consumer”
>> The customer journey is comprised of a thousand moments. Marketers now need to figure out which moments have the most value and how to relay messages at those key moments.
>> Personalization – customers want a personalized experience. This means they want the right content put in front of them right when they want it, with the least amount of distractions.
3. Mobile is the now and the future
4. All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate.
5. Email is still King - Although social media seems to be the popular form of communication today, email is still king. Predictions are that global email users will expand to over 2.8 billion by 2017. Email is still king for B2B marketers even though email addresses churn at higher rates than social media handles.
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