"1. Know Your Target: Where are your potential customers, what do they do, how much revenue do they have, how many of them exist, and (if you’re B2B) what kind of decision-making power do they hold?
2. Craft a Bold Message: The best message has three characteristics: It’s provocative, compelling, and phrased in a positive light. If you say the same thing everyone else says, or even something different but in a boring way, no one will listen.
3. Be Specific and Concise: The average attention span in the age of Twitter is about zero, so use language that captures attention immediately. Avoid industry jargon or anything the average person would need a thesaurus to understand. Distill your message down to a single sentence or two to convey your big idea in the most unambiguous terms possible.
4. Refine to Stay Relevant: If your big idea isn’t resonating, you need to figure out whether it’s because you’re not communicating it well or because you have the wrong idea. Evaluate your titles using tools such as Google Keyword Planner; then, send out some test tweets to see what piques your audience’s interest."
Perfect Social Media Marketing Strategy: An Expert-Level Guide to Get More Sales at Every Stage of the Funnel | Jumper Media
A smart post with a growth-hacking slant to it.
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