"Just like a super appliance store can be full of washers and dryers, the marketplace is full of different tools for combining data, from Microsoft BI to dashboard solutions like Tableau. Google has offered its own data appliance in the form of Data Studio.

The solution was first introduced as part of the Google Analytics 360 Suite, the premium version of Google Analytics aimed at enterprise-level reporting needs. But Google decided to introduce a beta version to complement not only its standard analytics solution but for other purposes. The result is now another appliance that offers a central repository for data and report-building.

Data Studio offers the ability to combine data from many sources, including AdWords, Google Analytics, Big Query, and Google Sheets. There's provision for SQL database sources as well. "