The reality is that while analyzing social conversation is undoubtedly valuable to marketing and advertising professionals, we may be missing out on half of the story. Enter: image recognition and analysis.

Many photographs relating to a brand do not mention that brand explicitly, reiterating the fact that it’s vital for a brand to have the ability to detect its logo in shared images. Whether that logo is front and center or placed discreetly in the background, that content is incredibly impactful when trying to gauge the conversation around your product or service.

But by picking up on logos in your social analysis, you can notice that post immediately, so you can maintain quality customer service and brand experience. Logo detection opens the door to entirely different insights and demographics, allowing your team a more comprehensive understanding of your audience.