A study of marketers released today confirms that the skills and technologies needed to deliver well-orchestrated omni-channel customer experiences are lacking at most companies. The research conducted by Signal, a marketing technology firm, quantifies the gap between expected benefits of integrated marketing platforms and the current state of fragmented systems. Over 90% of marketers believe that highly integrated platforms will help deliver more efficient programs, better customer experiences and higher marketing ROI. However, because marketers have on average 17 different applications that are highly integrated at only one quarter of the companies surveyed, fewer than 5% of marketers believe their platforms have them well prepared to move ahead with cross-channel marketing.
__________________
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
We don't see it yet, but a performance monitoring device that covers the integrated stack is needed. Software-based.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing