Iterable, the growth marketing and user engagement platform, today announced it has closed a series A round of funding led by Charles River Ventures, with participation from previous investors.

This latest round takes its total funding to $9.2 million, following a seed round in January 2015. The company was founded in 2013, and was a member of the Spring 2013 class at the AngelPad accelerator.

Iterable lets marketers quickly segment hundreds of millions of users, personalize messages, build sophisticated behavioral workflows, and A/B split-test any aspect of a campaign. It doesn’t just support email, delivering campaigns across mobile push notifications, SMS, the Web, and social too — something it claims will aid the delivery of personalized messaging.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.