Kitewheel specializes in linking existing marketing applications, gathering data from each and presenting that information in a visually easy format. All this should lead to better marketing decisions, which in turn should yield higher sales.

Kitewheel is made to interact with a wide variety of social media and marketing technology apps, running all the way through the alphabet from Amazon to Youtube. There are two different classes of connectors which enable this. First are the dedicated connectors one finds in social media, be it Twitter or Facebook, Smith explained. Then there are “web service wrappers”which can connect with APIs from other advertising and marketing tech systems.

Intelligence notes where the customer journey begins and through which channels it wends. Each user action generates a data point, which can be compiled and analyzed.