The path to better decision-making means untangling the crossed web of accountability [em dash] one decision at a time.

Any growth hacker crave knowledge. While many aspiring growth professionals love to devour tips and tricks, they are not the essence of growth hacking.

"A proper predictive analytics and data-mining project can involve many people and many weeks. There are also many potential errors to avoid. A "big picture" perspective is necessary to keep the project on track. This course provides that perspective through the lens of a veteran practitioner who has completed dozens of real-world projects. Keith McCormick is an independent data miner and author who specializes in predictive models and segmentation analysis, including classification trees, cluster analysis, and association rules. Here he shares his knowledge with you. Walk through each step of a typical project, from defining the problem and gathering the data and resources, to putting the solution into practice. Keith also provides an overview of CRISP-DM (the de facto data-mining methodology) and the nine laws of data mining, which will keep you focused on strategy and business value.

Topics include:

• What makes a successful predictive analytics project?
• Defining the problem
• Selecting the data
• Acquiring resources: team, budget, and SMEs
• Dealing with missing data
• Finding the solution
• Putting the solution to work
• Overview of CRISP-DM"

10 Basic Ways to Get Martech-Savvy and Stay Relevant in a Time of Martech Madness

1. Make a plan. 
2. Make time. 
3. Get on-the-job training. 
4. Check your ego. 
5. Get useful certifications. 
6. Network. 
7. Use it or lose it. 
8. Follow influencers. 
9. Subscribe to industry newsletters. .
10. Have confidence. 

Email Design Basics for Email Marketers

• Choosing between Plain Text & HTML Email
• Limitations of HTML Email Design - Email Width and Size
• Limitations of HTML Email Design - Video, Fonts, Javascript, Flash and others
• Understanding Email Layout and Structure [You are reading it right now.]
• 19 Reasons Why Your Emails Should Be Mobile-friendly
• What do Scalable, Mobile-aware, Fluid, Responsive and Hybrid Email Design Mean?
• 10+ Sites to Check for Email Design Inspirations?
• Collection of 900+ Free Responsive Email Templates to Help you Start with Email Design
• Where to Find Free Resources for Your Next Email Template?
• Top 10 Responsive Email Builder Tools - In-depth comparison with videos

Need some inspiration? Here are 19 of the best marketing TED Talks guaranteed to make you rethink how to lead your marketing team. Sit back and press play!

What It Means to Be a Technical Marketer? It can mean two things:

1. Knowing front-end web development, equipped with SQL, R, or Python to analyze and clean data like never before, or understand data heavy tools like Google Adwords and Google Analytics.
2. Being armed with technical knowledge to understand how different marketing software work, how the integrations are executed, and what is happening behind the scenes.

Number two is really important to start, and that’s where I advise. Especially with the trend of “Data Science,” I’m sure a ton of marketers are trying to learn R or Python. With those skills, you can analyze clean Excel exports, but how do you free yourself from that shackle? Grab Twitter data through its API and analyze within Python and even update it automatically.

How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM?  Put yourself to the test with the MarTech Challenge!

1. 10/10/10 Rule: Short term vs Long term

2. True Fans: Relationships

3. Pareto’s Law: Being effective, not just efficient

4. Regret Minimization Framework: Thinking long-term

5. Eisenhower Matrix: Time allocation

6. Parkinson’s Law: Saving time

7. Circle of Competence: Doubling down on your strengths