Here’s how my team both examined and experimented with digital media industry trends to yield better insights and innovation.

Keep up with industry changes. 
Attend industry events and inexpensive classes. 
Know your customer. 
Research open rates. 
Always be testing. 
Focus on search engine optimization. 
Use clear metrics. 

If you are a person who is so much interested in digital marketing the first thing you should do is to get certified by Google, Bing or HubSpot.

B2BMarketing.Technology is designed to help marketing professionals—particularly in small-to-midsized B2B companies—make more strategic decisions about acquiring marketing technology (martech) tools and applications, by utilizing a framework that’s an extension of the established web presence optimization model.

Certifications are a great way to reinforce your skills and expertise on your resume, but not all certifications are worth your time. See how these seven popular marketing certifications stack up, and how they'll impact your salary.

Doing so requires a greater focus from across and within the marketing organization, along with dedicated ownership, accountability and governance. Why? Think about a typical b-to-b organization’s focus on sales enablement. Is marketing enablement somehow less important? Of course not. The problem is that it just doesn’t exist today, and the CMO can’t do it alone. Just as the sales enablement discipline has evolved into a dedicated function ensuring that the sales team has the necessary skills and training, tools, processes, and programs, so too must marketing enablement. This new function will finally allow the CMO to make sure the b-to-b marketing team is at the top of its game every day. After all, change is the only constant.

"Wow! It may have taken place seven days ago, but I am still exhausted — and exhilarated — from our inaugural B2B Marketing Forumin Miami last week. Here is a short recap of what we covered during the two days..."

1. Spell out your problem
2. Determine your goal
3. Explore the forces of change
4. Brainstorm the forces of resistance
5. Define your strategy to start
6. Write down your goal and strategy
7. Follow your strategy
8. Crave the results
9. Believe that you will build the skill
10. Hone your procedure
11. Never stop improving

If you want a career rather than a momentary milestone, relevancy is EVERYTHING. I try to tackle this in 3 ways:

1. Read and read and read. then study

2. Team learning 

3. Exposure to nearly limitless categories