Leanplum, one of the leaders in mobile engagement, announced a $47 million Series D round of financing led by Norwest Venture Partners with participation from existing investors Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Scott Beechuk, partner at Norwest and former SVP of product management at Salesforce Service Cloud, which he led to $2.3 billion in annual revenue, will join the Leanplum board of directors.

Leanplum is building the marketing cloud of the future, leveraging the unique power of mobile to help brands drive deep and meaningful customer relationships. This investment will accelerate product innovation in key areas such as machine learning, cross-channel automation, and one-to-one personalization. In addition, it will fuel international expansion to meet growing demand from marketers around the world.